About the project
For the launch of the fried chicken chain in France, some operations were created to develop Popeyes' notoriety. Here is an operation conceived in team with Tom Crouzet for the period of the baccalaureat entitled 'Poulet de Départ'. The idea: to offer a menu to graduates bachelors who leave Montpellier and Toulouse for their studies (Popeyes being only implanted in these 2 cities for the moment).
Copywriter: Tom Crouzet
Street marketing
In addition to the in-restaurant and social campaign, some clean tags are painted around the highschools for the results day of the baccalauréat.
